Anna Baumann.
โ€Brand Strategy. Illustration. Web Design. UI/UX. Event Design.

Hi, I'm a brand designer, strategist, and creative director based in Oakland, California. I've been humanizing software tech brands for a decade, and designing for 14+ years. Previously the principal designer for HVR, which was acquired by the unicorn, Fivetran. Most recently, working on brand strategy for a project in web3.

When I'm not fixed to my computer screen, you may find me dancing Cuban salsa, sketching friends' portraits, or snorkeling in a tropical sea with colorful fish.

Experience

Studio Rhubarb | Oakland

Founder / Brand Design and Strategy

February 2023  โ€“ Today

SqlDBM

Lead Designer, Brand

February โ€“ August 2024

Fivetran

Senior Visual Designer, Brand

October 2021 โ€“ February 2023

HVR Software

Principal Designer

September 2017 โ€“ October 2021

Studio Rhubarb | Barcelona

Founder / Brand and Web Designer

December 2014 โ€“ September 2017

Blue Fish Clothing

Creative Director

June 2010 โ€“ December 2014

Blue Fish Clothing

Graphic Designer

June 2012 โ€“ December 2014

Awamaki

Graphic Designer, volunteer

2009

Rockridge Market Hall

Graphic Designer

February 2005 โ€“ August 2009

Education

California College of the Arts

BFA Textile Design

2004 โ€“ 2009

Skills

Creative direction

Illustration

Brand identity

Brand strategy

Systems thinking

Website design

UI / UX

Event design