Anna Baumann.
‍Brand design. Brand strategy. Behavioral design. Illustration. Web design. Event design.

Hi, I'm a creative director, brand strategist and designer, based in Oakland, California. I've been humanizing software tech brands for over a decade in the Bay Area.

Previously the Principal Designer for HVR, which was acquired by the unicorn, Fivetran. More recently, working on brand strategy for a project in web3 and a website rebuild for a SaaS data pipeline brand.

When I'm not fixed to my computer screen, you may find me dancing Cuban salsa, sketching friends' portraits, or snorkeling in a tropical sea with colorful fish.

Experience

Studio Rhubarb | Oakland

Founder / Brand Design and Strategy

February 2023  – Today

SqlDBM

Lead Designer, Brand

February – August 2024

Fivetran

Senior Visual Designer, Brand

October 2021 – February 2023

HVR Software

Principal Designer

September 2017 – October 2021

Studio Rhubarb | Barcelona

Founder / Brand and Web Designer

December 2014 – September 2017

Blue Fish Clothing

Creative Director

June 2010 – December 2014

Blue Fish Clothing

Graphic Designer

June 2012 – December 2014

Awamaki

Graphic Designer, volunteer

2009

Rockridge Market Hall

Graphic Designer

February 2005 – August 2009

Education

California College of the Arts

BFA Textile Design

2004 – 2009

Skills

Creative direction

Brand strategy

Brand identity

Systems thinking

Behavioral design

Event design

Web design

Integrated AI design workflow