Anna Baumann.
‍Brand design. Brand strategy. Behavioral design. Illustration. Web design. Event design.

Hi, I'm a creative director, brand strategist and designer, based in Oakland, California. I've been humanizing software tech brands for over a decade in the Bay Area. I continually evolve my creative workflow to optimize how my human creativity can flourish, and how my use of AI tools in today's stack can open my capacity to build.

Previously the Principal Designer for HVR, which was acquired by the unicorn, Fivetran. More recently, working on brand strategy for a project in web3.

When I'm not fixed to my computer screen, you may find me dancing Cuban salsa, sketching friends' portraits, or snorkeling in a tropical sea with colorful fish.